“Beyhmona Ed3mhom” Covid 19 Campaign:
During the 1st wave of Covid 19 in Egypt, it was a very hard time for everyone especially for the front liners who risked their lives to save our lives. Persil decided to show support to white army in partnership with Egyptian cure banks by providing them with essential home care & laundry products along with showing them gratitude through our campaign “Beyhmona Ed3mhom”
- We did a song featuring the singer Hany Adel appreciating our white army
- We supported the campaign with an out of the box PR idea by lighting the 1st time ever Cairo Tower with Persil Logo and hashtag of campaign
- We donated laundry & home care packages for hospitals & white army families
- We featured White Army Inspiration stories on Digital to show them gratitude to their efforts